Close Up, the
number one toothpaste brand in Nigeria recently partnered with Dentists to
engage about 200 consumers in an oral hygiene exercise by giving out free
dental checks in selected clinics in the Magodo and Surulere area of Lagos.
Prior to the Saturday
on which the free dental check was executed, Close Up had created heavy
awareness in these areas and invited many in need of this Dental Check.
Consumers who attended the dental clinic were very grateful for the opportunity
as many had dental issues they were unaware of, and were subsequently counseled
on how to better care for their teeth.
Amongst the
consumers present was Popular Comedian /MC Teju babyface, who stopped by the
Surulere clinic and commended the brand for looking after its consumers.
Speaking on why
this exercise was done, Dexter Adeola, Brand Manager, Close Up toothpaste,
stated that from research, the accessibility to Dentists is extremely low in
Nigeria, with only 15% of Nigerians visiting the Dentist on a yearly basis. It was due to this statistics that Close Up
chose this platform to reach out to families in need of dental help, and use
this platform as an awareness campaign to sensitize people on the need for
proper oral care and the importance of regular Dental check-ups.
Still speaking on
the exercise, Mr Adeola continued that over the years, Close Up has given
health protection to the teeth and gums of millions of Nigerian families, and
the brand has also worked with Health professionals & Dentists Nationwide
to educate Nigerians on the importance of oral care, and the free dental check
is in line with their commitment to ensure Nigerians have the best solutions
and care for their teeth and Gums.
The Close Up
toothpaste brand was launched into the Nigerian market in 1975 and has kept
fresh and protected the mouths and teeth of millions of families across the
country. In other to meet different consumer needs, Close Up comes in variants
such as; Deep Action Red, Deep Action Green, Menthol Chill, White Now, Herbal,
Complete 8 and Complete 8 White .
Close Up continues
to be Nigeria's No. 1 brand, and is set to ensure Nigerians get nothing but the
highest level of Oral Care & toothpaste choice. Recently the Brand was
extolled by the Consumer Protection Council of Nigeria and received a Product
Excellence Award from the body.
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